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Jon Sideman

Medium: Film
  • Hailing from the mean streets off exit 52 on the LIE to the very real Jungles of Central and South America, Jon Seidman has experienced a lot. Late nights with Trannies in Buenos Aires, Hanging with the FARC in the Dairen Gap, living with the Bri-Bri Indians in the Alto Talamancas to fly-fishing with the Prince of Bhutan at the Royal Fishing Grounds, experiences of the 5 senses are what drive Jon to seek out the nectar of life. Living with his fantastic wife Kay and 2 eyes wide-open boys in Venice California his worldly perspective has given birth to a career in advertising. Originally creating and producing non-scripted TV, 3 years ago Jon wanted to flip the script and focus on the :30 creative, short attention span world of influencing people  hopefully to support decent companies. His work has been used by: Discovery Channel, Travel Channel, MTV, Sundance, 5 Hour Energy, Dannon OIKOS Super Bowl, Disney, KIND to name a few. Jon recently launched his new endeavor SMALL AX, a direct to brand creative/ production agency.

     

Elsewhere:
organix@igc.org

Work on Consenses

Summer Perfection

Participated in

Chain 15
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Summer Perfection

The pasta reminds me of my childhood but the green in it reminds me of Costa Rica and the northern mountains where I tasted arugula for the very first time as an adult. I remember how adventurous I was then, as a younger Jon, with a more adventurous culinary pallet. But the cold pasta completely represents home for me. This dish is summer, simple and supper tasty. It’s clean and pure with a little bit of a spank. If I were going to try to translate it to someone who couldn’t taste, through visuals alone, I’d use the color yellow. A yellow which fades out to a cream and inside of it I’d put an orange lightning bolt through it. It’s harmony. If I had to sum it up in one emotion I’d say this dish is “comfort.”

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